SEM Group is a conglomerate of services dedicated to live, interactive, music, and film events. Our experience has earned us the respect of the industry as well as a few awards.


Luis ZapataCEO, M.A.                                                            

Luis was born in Lima, Peru. He earned his bachelors and masters degrees from the University of Texas at Austin. Having worked in the music industry since 1994, Luis spent time at record labels – ranging from blues to metal – working with seminal artists, from Grey Ghost to Metallica. He introduced Rock en Español to Central Texas, creating the Latino Rock Alliance. His deep roots extend into all parts of the music and event production industry.

Currently his interest focuses on integrating all aspects of modern technology into each event with a passion for realizing his goals of creating a more sustainable world through SEM’s green productions.


Chris Haddad – Production Manager
Chris Haddad

Spurred by the digital media program at St. Edwards University, Chris is an all-in, no holds barred entertainment industry lover. With over five years of professional experience in contractual agreements, talent buying, event production, and production management, Chris has worked with and represented numerous live acts, event management companies, and venues alike. He is also the founder of Evidence Entertainment, which specializes in event production and venue rentals for clientele during SXSW and the Formula 1 Grand Prix, and is the talent buyer at Maggie Mae’s in the heart of Austin’s Sixth Street. Chris is proud to contribute his expertise towards growing the SEM brand.


Adam Glick – Technology and New Business Director
Adam Glick

Adam Glick is a technologist, artist and marketeer living and working in Austin, TX. Adam has been involved in the computer graphics and digital media community for over 15 years. Adam studied Information Technology and Marketing at the University of Massachusetts/Lowell and elsewhere. Prior to joining the SEL team, Adam was a marketing manager at AMD. A former President of AMODA (Austin Museum of Digital Arts). he has put together a range of public art & technology showcases & programs partnering with organizations such as NASA and the University of Texas. He currently spends his time exploring the absurd, the arcane and the overlooked in his search for essential truth, clarity and beauty in all things.


Eliana Rios – Marketing & Business Coordinator
eliana blog

Eliana is an experienced executive in commercial and marketing areas in Latin America and the USA. She has a background in Business Administration, and a dual MS Marketing (Esan, Peru) / MS in Marketing Intelligence (ESIC, Spain). Eliana has forged various ideas for projects related to industrial marketing such as CRM program implementation, customer loyalty, and lead generation at their previous workplaces. As an independent consultant, Eliana has implemented successful marketing plans focused in inbound marketing and social media for peruvian companies.


Dominique Morales – Executive Representative

DMDominique is originally from New York. She has been in the restaurant industry since 2009, working her way up from hosting to marketing.  She has studied Acting for Film and Television at The William Esper Studio in NYC and has used her skills and talent in film, theatre, television, Salsa dancing and in Sales and Marketing as well. She is currently pursuing her degree in Business Administration at Huston-Tillotson University.  Dominique’s passion for Events and travel has given her an array of experience and knowledge of people, food, and culture.